The people of Colombia thought they had left their tumultuous past behind, but in the port town of Buenaventura, violence, poverty and drugs are all too present in people’s minds. In the city of nearly 400,000 people, 40 percent are unemployed and 80 percent are impoverished. To make matters worse, the people say that the government has abandoned them, leaving a power vacuum.
Heroes Do Exist in Colombia was the name of the first major military propaganda campaign rolled out during ex-president Alvaro Uribe’s (2002-2010) Democratic Security Policy.
The government’s publicists reached for the hearts and minds of Colombians using emotional narratives of war and by constructing an image of the military based on the figure of hero and protector of a population vulnerable in the face of a guerrilla insurgency.
Aimed at convincing Colombians of the need for a security policy at any cost, the propaganda strategy also served as a way to conceal the reproachable role of the government during one of the cruelest periods of the armed conflict marked by paramilitary violence, political corruption and the military practice of inflating body counts by killing innocent civilians.
Aiming for the Heart shows how publicity campaigns become yet another battle ground in the armed conflict, trying to legitimize a war through propaganda and win the support of a divided society.
Direction: Claudia Gordillo and Bruno Federico
Original Idea: Claudia Gordillo
Research Assistant: Camilo Medina
Photography and editing: Bruno Federico
Production: Dance Stationary
Music: Music Multimedia
Duration: 52 minutes
Narra el viaje de tres obreros de la Fiat en el sur de Italia despedidos por protestar contra el aumento de la producción en la fábrica, que ya era insostenible. Es un viaje entre el chantaje de la Fiat que pretende retroceder las condiciones de trabajo de hace 40 años, con la amenaza del cierre de las plantas. Giovanni, Antonio y Marco, visitan diversas fábricas del grupo Fiat dándose cuenta que su condición es compartida por miles de trabajadoras-es. Es la misma fábrica de Pomigliano, objeto inicial del chantaje, la que indica la salida: la lucha de clase es la union de todos los oprimidos.